About

Amanda Carter is a strategy-driven leader with experience spanning sports, entertainment, technology, fintech, and corporate environments. Originally from Los Angeles, she began her career in the entertainment industry, building a foundation in production, storytelling, and audience engagement that continues to shape her approach to business and brand strategy.

Now based in Houston, she leads large-scale collegiate basketball showcases, revenue-generating fan experiences, national tradeshow activations, and high-impact corporate events, translating vision into structured, results-driven execution.

Her work centers on aligning diverse stakeholder groups, including internal leadership teams, partnering brands, influencers, and more around a shared objective. Known for bringing clarity to complexity, Amanda integrates brand strategy, operational oversight, and team leadership to deliver measurable visibility, commercial growth, and market impact.

With roots in Los Angeles entertainment and an expanding footprint in Houston’s business and sports landscape, Amanda blends creative instinct with disciplined execution. She is passionate about building strong teams, elevating brands, and designing experiences that create both economic and cultural momentum.