Event Overview

Entertainment & Experiences
Beverly Hills, CA

At Myspace, I supported artist relations, entertainment marketing, and live experiences designed to connect artists, audiences, and brand partners. Working across music, digital media, and popular culture, I helped manage artist relationships, experiential and integrated marketing campaigns, editorial content, advertising performance, festivals, show production, and audience engagement initiatives.

My work required close collaboration with artists, managers, internal creative teams, advertisers, and external partners. I contributed to campaigns and experiences that elevated emerging and established talent, strengthened brand visibility, and created meaningful opportunities for discovery and engagement across digital and live platforms.

From coordinating artist needs and producing events to monitoring campaign performance and developing culturally relevant content, I brought organization, creativity, and a strong understanding of audience behavior to a fast-moving entertainment environment—because in music, timing matters almost as much as the talent.

Role & Scope

Supported Myspace’s artist relations, entertainment marketing, and live experience initiatives, helping connect artists, audiences, and brand partners across digital and in-person platforms.

Key responsibilities included:

• Managed relationships with artists, managers, labels, and entertainment partners

• Supported experiential and integrated marketing campaigns across music, culture, and branded content

• Coordinated festivals, concerts, show production, and live event logistics

• Developed editorial content and audience engagement programming

• Managed digital advertising campaigns and monitored performance metrics, including click-through rates

• Partnered with internal creative, sales, marketing, and editorial teams

• Supported brand management, promotional strategy, and artist visibility initiatives

• Identified emerging cultural trends, talent, and partnership opportunities

The work combined entertainment, marketing, production, and relationship management to strengthen audience engagement, elevate artists, and create culturally relevant experiences for the Myspace community.

© 2026 Amanda Carter. All rights reserved.