Event Overview

SIE Town Hall
San Mateo County Fairgrounds Event Center

This company-wide Town Hall was created to bring together employees across all PlayStation campuses for a comprehensive update on current performance, upcoming game releases, and key organizational initiatives. Led by the Sony Interactive Entertainment leadership team, the event served as a central moment of alignment, connecting vision, results, and next-phase priorities.

The program was executed as a hybrid experience, combining an in-person Town Hall and reception with a live-streamed broadcast to remote teams across the United States, LATAM, and Canada. Designed to ensure consistency and inclusivity across all locations, the event balanced executive storytelling, performance highlights, and company updates while maintaining a polished, engaging experience for both in-room and virtual audiences.

With a total headcount exceeding 4,000+ employees, the Town Hall successfully delivered a unified message at scale, reinforced leadership visibility, and fostered connection across geographically distributed teams.

Role & Scope

Served as co-lead of the core events team responsible for planning and execution of our hybrid company Town Hall for PlayStation, supporting both in-person and global virtual audiences.

Key responsibilities included:
- Cross-functional coordination with internal stakeholders and leadership teams
- Supervision of event logistics and execution
- Assisted with run-of-show development, rehearsals, and live execution
- Alignment with production and livestream partners for global audiences
- Responsible for ensuring a seamless experience

Contributed to the successful delivery of a high-impact, leadership-led event reaching 4,000+ employees across the U.S., LATAM, and Canada.